Net neutrality: does it have anything to do with Switzerland? How does it affect us? Is a good thing or not? And what does it have to do with burgers?
So, what’s tipped to make waves in 2018, digitally speaking?
Apart from 2018's Colour of the Year according to Pantone (Ultra Violet, nicely tied in with our blog imagery, oh yes indeed), there are a few things worth drilling into.
So we took a dive into the state of digital as it stands, and where it’s predicted to go, and came up with these nine areas to consider for this year, which is shaping up to be a Digital Doozy.
But only if you don’t stand still.
HAWAII SHOWED US THE IMPORTANCE OF A WELL DESIGNED USER INTERFACE
It would have sucked to be in Hawaii on January 13th, between 8.07am and 8:45am. Hawaii’s Emergency Alert System issued what was intended to be a drill, but mistakenly sent “the real thing”, sparking mass panic, evacuation and general chaos for 38 minutes.
The cause, ostensibly, was that the wrong button was pushed. But really, the real problem here was a bad user interface.
There’s been a lot of talk about AR and VR over the past few years. As always, technology is moving fast and these terms are no longer the focus of conversations about the future. So we figured it was time to take a dive into the ”what, why and how” of these technologies, also looking at how they can be implemented right here, right now.
Until recently, there were two widely accepted methods for securing your very own patch of the World Wide Web: a website, and/or a native app. However, since around 2015, when they were proposed by Google, Progressive Web Apps (PWAs) began to allow websites to go offline, incorporate push notifications and generally make the internet a better place.
The terms "Content Marketing" and "Inbound Marketing" are being used a lot these days, but confusion still remains about their definitions and merits. If you ever wonder what all the fuss is about, take a look at our Q&A below ...
In terms of domain name registration, there was a time when you only needed a couple of domains to protect your brand: mybrand.com and mybrand.co.nz.
Today, there are literally hundreds of top level domain (TLD) options available, often resulting in confusion when considering which domain names to secure.