It’s hard to get the creative juices flowing without getting your hands on the tools - so we got ourselves some nice new photography gear. With our extended office space and some exciting new clients, we’ve been able to get set and dive right in.
The world continues to get smaller, and so our audiences become more far-reaching. For many of our clients, Mandarin-speaking customers are becoming a priority - and we can help with that.
We sat down with our Head of Creative recently to discuss his take on the digital landscape in New Zealand, where it's going and what to look out for, and to discuss some favourite examples of digital marketing.
1. How do you think Terabyte’s offering has evolved over the last four years?
Terabyte has always been known in the industry as an extremely talented and experienced web design agency. Over the past decade, we have seen the digital industry evolve into the marketing powerhouse it is today. Knowing that our clients need more than just your typical website, we have grown Terabyte's capabilities to focus on digital solutions. No longer is 'just a website' enough to help grow your online presence. Factors such as inbound marketing, automation, personalisation and analysis are all key to creating an exceptional digital solution for our clients.
Umbraco is a quality platform with features galore, especially for content editors, making it intuitive and flexible, plus it’s open source and built with enterprise level technologies making it a supreme choice.
As with all CMS platforms, Umbraco is constantly evolving, with each new release providing new features and improved security. With such a robust system, is an upgrade actually important or can you afford to push out your Umbraco upgrade a year or two?
The 8th of March marks International Women's Day, so we asked the Women of Terabyte a question or two...
Marika is a gun copywriter and strategist, who has worked with many blue chip clients at agency level, including Air New Zealand.
With an innate ability to fully understand a brand's story, Marika brings a fresh perspective and works closely with her clients to realise the best possible communication style, tone and cadence for each individual project.
Since joining Terabyte, Marika has hit the ground running and shows no sign of slowing down!
Topics: Terabyte News
We're delighted to welcome Alison, our Social Media & Inbound Marketing Co-Ordinator, to the team.
Fresh from working on social media campaigns for large corporations, Alison is all about analysing the data and using it to optimise future activity.
She's loving working on the agency side of things, too :)
Topics: Terabyte News
The Terabyte studio is growing, and we're delighted to introduce our latest addition to the team.
This role is part of our continuing quest to ensure our clients are receiving the best possible service - and Lucy came all the way from London to do just that. (Okay, she may have had other reasons to hit NZ shores but we're pretty sure we were near the top of her list). She's settling in just beautifully and in Terabyte tradition we put a few questions to her. Check out her answers here...
Topics: Terabyte News
The Pros and Cons of a Home Page Rotator.
There is a school of thought that an essential component of a successful home page design is a nice big rotator. Showcasing a handful of your most wonderful imagery, it’s considered a kind of democratic process, giving equal screen time to each picture. Often the rotator is the answer to that “which image to use” question, a question often fuelled by the needs and wants of various – and very different - business stakeholders.
But the rotator doesn’t come without its problems. Ideally it will be implemented only after careful consideration of its pros and cons. Rather handily, we’ve written them down so you can make the right choice, either way:
Reasons Why Home Page Rotators Are Great.
- They introduce animation so the site feels more vibrant and alive at first glance.
- You can include multiple calls to action (CTA’s), providing more opportunities for conversion.
- If you have a large image gallery, a rotator is very useful.
- It’s possible to show off several large images which is visually pleasing and an effective way to keep all of the business stakeholders happy and/or display different products and services. We recommend no more than 3 messages, and that the order of those messages is changed on a regular (fortnightly or weekly) basis.
Reasons Why Home Page Rotators are Not So Great.
- They’ll increase your page load time.
- Studies show that there’s a roughly 85% drop off in click through rates from the first slide to the second, and the trend remains the same for each subsequent slide. Not great for those CTA’s, in fact you could argue that they’re actually hidden.
- The average person’s attention span on a web page is about 10 seconds, which means you’re going to have to display each slide for a very short time before moving to the next. How fast can your customers read?
- In UX terms, a rotator can distract the user’s attention away from the main messaging on the page.
So, before you tell your digital partner that you “definitely want a rotator on the home page”, take a step back and ask yourself if it’s going to add, or detract, from the user experience. And ask your digital partner’s opinion on the subject. If they’re good, you’ll get an objective opinion (beware of agencies selling rotators purely to add to the bottom line).
And of course, if you’d like our opinion on your rotator situation, we’re only too happy to talk it over.
Terabyte is pleased to announce that Social Envy has joined NZ’s most established digital marketing agency.
Social Envy is a ground breaking, data-driven inbound and social media agency with a focus on the small to medium market, offering a range of services including strategy, creative and content creation. Built from years of R&D in the social media technology space, Social Envy’s scientific, behavioural approach is proving hugely successful.
Social Envy will continue, with the support of Terabyte, to provide exceptional value to its existing and new customers.
Brydie Meinung will join the Terabyte team as Inbound & Social Marketing Manager and, in addition to Social Envy, will focus on delivering inbound / social marketing expertise and value to Terabyte’s customers.
This has been another amazing year for Terabyte, says Damian Swaffield, Terabyte CEO.
We continue to strengthen our position as a leader in digital marketing, inspirational UX and digital marketing that converts. We are continuing to work with existing and new customers on ground breaking and exciting projects. Social Envy will add to our inbound and social expertise and ensure we are driving audience to our conversion optimised sites.
It’s an absolute pleasure to be joining the ‘TeraTeam’, says Brydie Meinung, not only for my benefit, but for my clients’ too. I feel very lucky that the stars aligned and everything fell into place so well. The range of projects that we will be able to tackle together is extremely exciting – everything from small and medium to the very large! With our forces combined, I believe we’re going to be able to provide a premium, results-driven service with a creative flair that can use online success to help their business grow. It’s just fantastic when your passions align so well with a team of people with equally strong passions in their space too.
Terabyte are a digital marketing agency with a big focus on inbound marketing and conversion through engaging digital experiences. We are serious about leveraging digital for business results.
We work with some of New Zealand’s leading businesses – from the small to the very large. We are able to find unique ways to present content to users that engage, educate, inspire, create loyalty and ultimately provide a better experience.
Topics: Terabyte News