Terabyte Blog

We all know that, these days, competition for organic traffic (traffic that lands on your site via unpaid sources) is fierce. There will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your ranking is to pay for AdWords. It’s quick and easy to set up, you can control your expenditure to fit your budget, and sure enough, you start having people click through to your site from the ads you run.

The question is though, would they have discovered you anyway, without seeing and clicking on your ad?

A long time ago, in a galaxy far, far away, and in the early days of the internet, web design was a slightly different animal. It usually involved a certain amount of friction over who got their content displayed above the fold.

In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning a living by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, tweaking the content and code ("meta data”) of your site, and promoting it on other sites, in ways that increase your chances of getting found on Google and other search engines.

One of the latest “must haves” for website optimisation is inline html for critical css, i.e. content above the fold, or what the user sees first. But is it entirely necessary for everyone?

On 22 February 2017, Google sent an email, addressed to “Legal Department”, that looked a lot like spam. The email was to inform all Google Site Search customers that Google have decided to “wind[...] down sales and renewals of Google Site Search (GSS)”, and that starting April 1st, 2017, new purchases and renewals of GSS will not be available.