FLASH IS DEAD. LONG LIVE HTML5.

Posted by Lizzie Dean on Sep 22, 2017 2:27:07 PM

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We've known for a while that Adobe Flash Player is on its way out. The deadline is looming - Adobe plans to phase Flash Player out by the end of 2020...

Adobe Flash has been riddled with security issues for some years now and provided a metaphorical open season for hackers looking for ways to deliver malware. Adobe would release security patches on a regular basis to keep up with the issues it was facing, but would struggle to keep up with them all. Subsequently, developers have been steadily moving away from Flash and towards open standards like HTML5.

Famously, Apple's Steve Jobs renounced Flash back in 2010, stating that its very nature prohibited it from keeping up with "the era of low power devices, touch interfaces and open web standards", marking the beginning of a very slow death. iPhones, iPods and iPads have never run with Flash. Security and usability problems aside, one of Steve's main issues with Flash was its proprietary nature: HTML5, along with CSS and JavaScript are all open standards which are governed by a standards committee

In July 2017, Adobe announced that Flash was (in software terms) "end of life", i.e. they will "stop updating and distributing the Flash Player at the end of 2020 and encourage content creators to migrate any existing Flash content to new open formats". 

Google Chrome now disables Flash and defaults to HTML5 when visiting web pages, stating that this results in a safer web browsing experience and is more power efficient (Flash loads largely behind the scenes to support page analytics etc, slowing things down significantly). HTML5 is considered much lighter and faster. Currently, Chrome users can still permit Flash on trusted and frequently visited sites. But if a user visits a site for the first time, Chrome will require the user's permission to use Flash.

Here at Terabyte, we've ensured our clients are no longer using Flash. If you're using Flash, we strongly suggest you contact your digital partner to discuss how to move your content across to something more sustainable, e.g. HTML5. 

And of course we're always here to answer any questions you may have, be it in Flash terms, or in general digital terms.

We're pretty flash when it comes to that kind of thing.

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Topics: Digital Strategy, Digital Trends

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