Anyone considering eCommerce is presented with a dizzying choice of solutions. So here we take a look at two of our favourites, Shopify and WooCommerce.
The eCommerce Conundrum: Shopify vs WooCommerce
Topics: Digital Strategy, Digital Trends
Reality Check: Augmented, Virtual and Mixed Realities
There’s been a lot of talk about AR and VR over the past few years. As always, technology is moving fast and these terms are no longer the focus of conversations about the future. So we figured it was time to take a dive into the ”what, why and how” of these technologies, also looking at how they can be implemented right here, right now.
Topics: Digital Strategy, Digital Trends
FLASH IS DEAD. LONG LIVE HTML5.
We've known for a while that Adobe Flash Player is on its way out. The deadline is looming - Adobe plans to phase Flash Player out by the end of 2020...
Topics: Digital Strategy, Digital Trends
Progressive Web Apps: What's All the Noise about?
Until recently, there were two widely accepted methods for securing your very own patch of the World Wide Web: a website, and/or a native app. However, since around 2015, when they were proposed by Google, Progressive Web Apps (PWAs) began to allow websites to go offline, incorporate push notifications and generally make the internet a better place.
Topics: Digital Strategy, Digital Trends
Beating the Ad Blockers
Running advertising on the web is like walking a fine line: everyone shoots for delighted engagement, but so many advertisers fall on the side of disruptive annoyance. So what exactly is going wrong?
Topics: Digital Strategy, Digital Trends
CONTENT MARKETING Q&A
The terms "Content Marketing" and "Inbound Marketing" are being used a lot these days, but confusion still remains about their definitions and merits. If you ever wonder what all the fuss is about, take a look at our Q&A below ...
Topics: Digital Strategy, Digital Trends
Brand Protection Through Domain Registration
In terms of domain name registration, there was a time when you only needed a couple of domains to protect your brand: mybrand.com and mybrand.co.nz.
Today, there are literally hundreds of top level domain (TLD) options available, often resulting in confusion when considering which domain names to secure.
Topics: Digital Strategy, Digital Trends
Click Cannibalisation: Are you Guilty?
We all know that, these days, competition for organic traffic (traffic that lands on your site via unpaid sources) is fierce. There will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your ranking is to pay for AdWords. It’s quick and easy to set up, you can control your expenditure to fit your budget, and sure enough, you start having people click through to your site from the ads you run.
The question is though, would they have discovered you anyway, without seeing and clicking on your ad?
Topics: Digital Strategy, Digital Trends
How to Measure and Optimise Your Website
“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.”
- Jakob Nielsen, Designing Web Usability
Topics: Digital Strategy
Building a Successful Content Strategy in 6 Steps
It's no secret that quality content is at the heart of a successful digital offering. But good content doesn't just happen: it has to be planned and considered.
Topics: Digital Strategy
