5 Questions: Darren Young

Posted by Lizzie Dean on May 16, 2019 4:44:01 PM

We sat down with our Head of Creative recently to discuss his take on the digital landscape in New Zealand, where it's going and what to look out for, and to discuss some favourite examples of digital marketing.  

 

 1. How do you think Terabyte’s offering has evolved over the last four years?

Terabyte has always been known in the industry as an extremely talented and experienced web design agency. Over the past decade, we have seen the digital industry evolve into the marketing powerhouse it is today. Knowing that our clients need more than just your typical website, we have grown Terabyte's capabilities to focus on digital solutions. No longer is 'just a website' enough to help grow your online presence. Factors such as inbound marketing, automation, personalisation and analysis are all key to creating an exceptional digital solution for our clients.

 

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Topics: Development, Digital Strategy, Opinion

Fact or Fiction: Is an Umbraco upgrade really important?

Posted by Lizzie Dean on May 15, 2019 12:04:24 PM

Umbraco is a quality platform with features galore, especially for content editors, making it intuitive and flexible, plus it’s open source and built with enterprise level technologies making it a supreme choice.

As with all CMS platforms, Umbraco is constantly evolving, with each new release providing new features and improved security. With such a robust system, is an upgrade actually important or can you afford to push out your Umbraco upgrade a year or two?

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Topics: Development, Digital Strategy, Opinion

GDPR AND WHAT IT MEANS FOR YOUR BUSINESS

Posted by Darren Young on Apr 19, 2018 12:59:51 PM

iStock-664955316

What is GDPR?

The General Data Protection Regulation (GDPR) is a new European Union (EU) data privacy law. It comes into full effect on 25 May 2018. The GDPR's main purpose is to create one coherent data protection framework across the EU. It will substantially enhance data protection and privacy rights in the EU, and imposes a comprehensive set of principles and obligations which businesses trading with EU will need to be aware of and comply with.

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Topics: News, Digital Strategy, Digital Trends

Beware the In-App VPN

Posted by Lizzie Dean on Mar 13, 2018 10:48:47 AM

 

Virtual Private Networks (VPNs) are being used more and more. But beware the in-app option: you may be signing up for more than you think.

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Topics: Digital Strategy, Digital Trends

Net Neutrality: Would you like fries with that?

Posted by Lizzie Dean on Feb 14, 2018 1:00:00 PM

Net neutrality: does it have anything to do with Switzerland? How does it affect us? Is a good thing or not? And what does it have to do with burgers?

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Topics: Digital Strategy, Digital Trends

Digital Trends for 2018

Posted by Lizzie Dean on Feb 7, 2018 2:17:00 PM

So, what’s tipped to make waves in 2018, digitally speaking?

Apart from 2018's Colour of the Year according to Pantone (Ultra Violet, nicely tied in with our blog imagery, oh yes indeed), there are a few things worth drilling into.

So we took a dive into the state of digital as it stands, and where it’s predicted to go, and came up with these nine areas to consider for this year, which is shaping up to be a Digital Doozy.

But only if you don’t stand still.

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Topics: Digital Strategy, Digital Trends

Hawaii Uh-Oh

Posted by Lizzie Dean on Jan 24, 2018 3:34:09 PM

HAWAII SHOWED US THE IMPORTANCE OF A WELL DESIGNED USER INTERFACE

It would have sucked to be in Hawaii on January 13th, between 8.07am and 8:45am. Hawaii’s Emergency Alert System issued what was intended to be a drill, but mistakenly sent “the real thing”, sparking mass panic, evacuation and general chaos for 38 minutes.

The cause, ostensibly, was that the wrong button was pushed. But really, the real problem here was a bad user interface.

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Topics: Digital Strategy, Digital Trends

The eCommerce Conundrum: Shopify vs WooCommerce

Posted by Lizzie Dean on Nov 9, 2017 2:59:34 PM

Anyone considering eCommerce is presented with a dizzying choice of solutions. So here we take a look at two of our favourites, Shopify and WooCommerce.

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Topics: Digital Strategy, Digital Trends

Reality Check: Augmented, Virtual and Mixed Realities

Posted by Simon Johnson on Oct 16, 2017 10:00:00 AM

There’s been a lot of talk about AR and VR over the past few years. As always, technology is moving fast and these terms are no longer the focus of conversations about the future. So we figured it was time to take a dive into the ”what, why and how” of these technologies, also looking at how they can be implemented right here, right now.

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Topics: Digital Strategy, Digital Trends

FLASH IS DEAD. LONG LIVE HTML5.

Posted by Lizzie Dean on Sep 22, 2017 2:27:07 PM

We've known for a while that Adobe Flash Player is on its way out. The deadline is looming - Adobe plans to phase Flash Player out by the end of 2020...

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Topics: Digital Strategy, Digital Trends

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