Terabyte Blog

The eCommerce Conundrum: Shopify vs WooCommerce

Posted by Lizzie Dean on Nov 9, 2017 2:59:34 PM

Anyone considering eCommerce is presented with a dizzying choice of solutions. So here we take a look at two of our favourites, Shopify and WooCommerce.

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Topics: Digital Strategy, Digital Trends

Reality Check: Augmented, Virtual and Mixed Realities

Posted by Simon Johnson on Oct 16, 2017 10:00:00 AM

There’s been a lot of talk about AR and VR over the past few years. As always, technology is moving fast and these terms are no longer the focus of conversations about the future. So we figured it was time to take a dive into the ”what, why and how” of these technologies, also looking at how they can be implemented right here, right now.

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Topics: Digital Strategy, Digital Trends

FLASH IS DEAD. LONG LIVE HTML5.

Posted by Lizzie Dean on Sep 22, 2017 2:27:07 PM

We've known for a while that Adobe Flash Player is on its way out. The deadline is looming - Adobe plans to phase Flash Player out by the end of 2020...

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Topics: Digital Strategy, Digital Trends

Progressive Web Apps: What's All the Noise about?

Posted by Lizzie Dean on Sep 11, 2017 2:51:25 PM

Until recently, there were two widely accepted methods for securing your very own patch of the World Wide Web: a website, and/or a native app. However, since around 2015, when they were proposed by Google, Progressive Web Apps (PWAs) began to allow websites to go offline, incorporate push notifications and generally make the internet a better place.

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Topics: Digital Strategy, Digital Trends

Beating the Ad Blockers

Posted by Lizzie Dean on Aug 31, 2017 3:14:17 PM


Running advertising on the web is like walking a fine line: everyone shoots for delighted engagement, but so many advertisers fall on the side of disruptive annoyance. So what exactly is going wrong?
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Topics: Digital Strategy, Digital Trends

CONTENT MARKETING Q&A

Posted by Lizzie Dean on Aug 15, 2017 11:02:27 AM

The terms "Content Marketing" and "Inbound Marketing" are being used a lot these days, but confusion still remains about their definitions and merits. If you ever wonder what all the fuss is about, take a look at our Q&A below ...

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Topics: Digital Strategy, Digital Trends

Brand Protection Through Domain Registration

Posted by Doug Hanna on Jul 19, 2017 10:09:16 AM

 

In terms of domain name registration, there was a time when you only needed a couple of domains to protect your brand: mybrand.com and mybrand.co.nz.

Today, there are literally hundreds of top level domain (TLD) options available, often resulting in confusion when considering which domain names to secure.

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Topics: Digital Strategy, Digital Trends

Click Cannibalisation: Are you Guilty?

Posted by Bridget Gilchrist on Jul 14, 2017 1:00:00 PM


We all know that, these days, competition for organic traffic (traffic that lands on your site via unpaid sources) is fierce. There will always be someone doing more to beat you in the search rankings. A simple and effective way to improve your ranking is to pay for AdWords. It’s quick and easy to set up, you can control your expenditure to fit your budget, and sure enough, you start having people click through to your site from the ads you run.

The question is though, would they have discovered you anyway, without seeing and clicking on your ad?

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Topics: Digital Strategy, Digital Trends

How to Measure and Optimise Your Website

Posted by Lizzie Dean on Apr 14, 2017 11:07:00 AM

“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.”
- Jakob Nielsen, Designing Web Usability

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Topics: Digital Strategy

Building a Successful Content Strategy in 6 Steps

Posted by Lizzie Dean on Oct 18, 2016 1:48:49 PM

It's no secret that quality content is at the heart of a successful digital offering. But good content doesn't just happen: it has to be planned and considered. 

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Topics: Digital Strategy

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