Would You Like a Rotator With That?

Posted by Bridget Gilchrist on Sep 26, 2018 2:59:12 PM


The Pros and Cons of a Home Page Rotator.

There is a school of thought that an essential component of a successful home page design is a nice big rotator. Showcasing a handful of your most wonderful imagery, it’s considered a kind of democratic process, giving equal screen time to each picture. Often the rotator is the answer to that  “which image to use” question, a question often fuelled by the needs and wants of various – and very different - business stakeholders.

But the rotator doesn’t come without its problems. Ideally it will be implemented only after careful consideration of its pros and cons. Rather handily, we’ve written them down so you can make the right choice, either way:

Reasons Why Home Page Rotators Are Great.

  • They introduce animation so the site feels more vibrant and alive at first glance.
  • You can include multiple calls to action (CTA’s), providing more opportunities for conversion.
  • If you have a large image gallery, a rotator is very useful.
  • It’s possible to show off several large images which is visually pleasing and an effective way to keep all of the business stakeholders happy and/or display different products and services. We recommend no more than 3 messages, and that the order of those messages is changed on a regular (fortnightly or weekly) basis.

Reasons Why Home Page Rotators are Not So Great.

  • They’ll increase your page load time.
  • Studies show that there’s a roughly 85% drop off in click through rates from the first slide to the second, and the trend remains the same for each subsequent slide. Not great for those CTA’s, in fact you could argue that they’re actually hidden.
  • The average person’s attention span on a web page is about 10 seconds, which means you’re going to have to display each slide for a very short time before moving to the next. How fast can your customers read?
  • In UX terms, a rotator can distract the user’s attention away from the main messaging on the page.

So, before you tell your digital partner that you “definitely want a rotator on the home page”, take a step back and ask yourself if it’s going to add, or detract, from the user experience. And ask your digital partner’s opinion on the subject. If they’re good, you’ll get an objective opinion (beware of agencies selling rotators purely to add to the bottom line).

And of course, if you’d like our opinion on your rotator situation, we’re only too happy to talk it over. 

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Topics: Opinion, Digital Trends


Posted by Darren Young on Apr 19, 2018 12:59:51 PM


What is GDPR?

The General Data Protection Regulation (GDPR) is a new European Union (EU) data privacy law. It comes into full effect on 25 May 2018. The GDPR's main purpose is to create one coherent data protection framework across the EU. It will substantially enhance data protection and privacy rights in the EU, and imposes a comprehensive set of principles and obligations which businesses trading with EU will need to be aware of and comply with.

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Topics: News, Digital Strategy, Digital Trends

Beware the In-App VPN

Posted by Lizzie Dean on Mar 13, 2018 10:48:47 AM


Virtual Private Networks (VPNs) are being used more and more. But beware the in-app option: you may be signing up for more than you think.

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Topics: Digital Strategy, Digital Trends

Net Neutrality: Would you like fries with that?

Posted by Lizzie Dean on Feb 14, 2018 1:00:00 PM

Net neutrality: does it have anything to do with Switzerland? How does it affect us? Is a good thing or not? And what does it have to do with burgers?

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Topics: Digital Strategy, Digital Trends

Digital Trends for 2018

Posted by Lizzie Dean on Feb 7, 2018 2:17:00 PM

So, what’s tipped to make waves in 2018, digitally speaking?

Apart from 2018's Colour of the Year according to Pantone (Ultra Violet, nicely tied in with our blog imagery, oh yes indeed), there are a few things worth drilling into.

So we took a dive into the state of digital as it stands, and where it’s predicted to go, and came up with these nine areas to consider for this year, which is shaping up to be a Digital Doozy.

But only if you don’t stand still.

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Topics: Digital Strategy, Digital Trends

Hawaii Uh-Oh

Posted by Lizzie Dean on Jan 24, 2018 3:34:09 PM


It would have sucked to be in Hawaii on January 13th, between 8.07am and 8:45am. Hawaii’s Emergency Alert System issued what was intended to be a drill, but mistakenly sent “the real thing”, sparking mass panic, evacuation and general chaos for 38 minutes.

The cause, ostensibly, was that the wrong button was pushed. But really, the real problem here was a bad user interface.

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Topics: Digital Strategy, Digital Trends

The eCommerce Conundrum: Shopify vs WooCommerce

Posted by Lizzie Dean on Nov 9, 2017 2:59:34 PM

Anyone considering eCommerce is presented with a dizzying choice of solutions. So here we take a look at two of our favourites, Shopify and WooCommerce.

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Topics: Digital Strategy, Digital Trends

Reality Check: Augmented, Virtual and Mixed Realities

Posted by Simon Johnson on Oct 16, 2017 10:00:00 AM

There’s been a lot of talk about AR and VR over the past few years. As always, technology is moving fast and these terms are no longer the focus of conversations about the future. So we figured it was time to take a dive into the ”what, why and how” of these technologies, also looking at how they can be implemented right here, right now.

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Topics: Digital Strategy, Digital Trends


Posted by Lizzie Dean on Sep 22, 2017 2:27:07 PM

We've known for a while that Adobe Flash Player is on its way out. The deadline is looming - Adobe plans to phase Flash Player out by the end of 2020...

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Topics: Digital Strategy, Digital Trends

Progressive Web Apps: What's All the Noise about?

Posted by Lizzie Dean on Sep 11, 2017 2:51:25 PM

Until recently, there were two widely accepted methods for securing your very own patch of the World Wide Web: a website, and/or a native app. However, since around 2015, when they were proposed by Google, Progressive Web Apps (PWAs) began to allow websites to go offline, incorporate push notifications and generally make the internet a better place.

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Topics: Digital Strategy, Digital Trends

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