5 Questions: Darren Young

Posted by Lizzie Dean on May 16, 2019 4:44:01 PM

We sat down with our Head of Creative recently to discuss his take on the digital landscape in New Zealand, where it's going and what to look out for, and to discuss some favourite examples of best practice digital marketing.  

 

 1. How do you think Terabyte’s offering has evolved over the last four years?

Terabyte has always been known in the industry as an extremely talented and experienced web design agency. Over the past decade we have seen the digital industry evolve into the marketing powerhouse it is today. Knowing that our clients need more than just your typical website, we have grown Terabytes capabilities to extend  to selling digital solutions to our clients. No longer is just a website enough to help grow your online presence, factors like inbound marketing, automation, personalisation and analysis are all key to creating an exceptional digital solution for our clients. 

 

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Topics: Development, Digital Strategy, Opinion

Fact or Fiction: Is an Umbraco upgrade really important?

Posted by Lizzie Dean on May 15, 2019 12:04:24 PM

Umbraco is a quality platform with features galore, especially for content editors, making it intuitive and flexible, plus it’s open source and built with enterprise level technologies making it a supreme choice.

As with all CMS platforms, Umbraco is constantly evolving, with each new release providing new features and improved security. With such a robust system, is an upgrade actually important or can you afford to push out your Umbraco upgrade a year or two?

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Topics: Development, Digital Strategy, Opinion

Would You Like a Rotator With That?

Posted by Bridget Gilchrist on Sep 26, 2018 2:59:12 PM

 

The Pros and Cons of a Home Page Rotator.

There is a school of thought that an essential component of a successful home page design is a nice big rotator. Showcasing a handful of your most wonderful imagery, it’s considered a kind of democratic process, giving equal screen time to each picture. Often the rotator is the answer to that  “which image to use” question, a question often fuelled by the needs and wants of various – and very different - business stakeholders.

But the rotator doesn’t come without its problems. Ideally it will be implemented only after careful consideration of its pros and cons. Rather handily, we’ve written them down so you can make the right choice, either way:

Reasons Why Home Page Rotators Are Great.

  • They introduce animation so the site feels more vibrant and alive at first glance.
  • You can include multiple calls to action (CTA’s), providing more opportunities for conversion.
  • If you have a large image gallery, a rotator is very useful.
  • It’s possible to show off several large images which is visually pleasing and an effective way to keep all of the business stakeholders happy and/or display different products and services. We recommend no more than 3 messages, and that the order of those messages is changed on a regular (fortnightly or weekly) basis.

Reasons Why Home Page Rotators are Not So Great.

  • They’ll increase your page load time.
  • Studies show that there’s a roughly 85% drop off in click through rates from the first slide to the second, and the trend remains the same for each subsequent slide. Not great for those CTA’s, in fact you could argue that they’re actually hidden.
  • The average person’s attention span on a web page is about 10 seconds, which means you’re going to have to display each slide for a very short time before moving to the next. How fast can your customers read?
  • In UX terms, a rotator can distract the user’s attention away from the main messaging on the page.

So, before you tell your digital partner that you “definitely want a rotator on the home page”, take a step back and ask yourself if it’s going to add, or detract, from the user experience. And ask your digital partner’s opinion on the subject. If they’re good, you’ll get an objective opinion (beware of agencies selling rotators purely to add to the bottom line).

And of course, if you’d like our opinion on your rotator situation, we’re only too happy to talk it over. 


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Topics: Opinion, Digital Trends

Celebrating IWD 2018

Posted by Lizzie Dean on Mar 7, 2018 10:21:36 AM

 

The 8th of March marks International Women's Day (IWD) a celebration of how far we've come and a reminder of how far we need to go. Here at Terabyte, we took stock of where we're at, too....

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Topics: News, Opinion

SEO: It's Not a Dark Art

Posted by Bridget Gilchrist on May 22, 2017 12:00:00 AM

In this day and age, when an online presence is an essential part of being in business, an increasing number of people are earning a living by selling SEO services. For the uninitiated, that’s Search Engine Optimisation – or in layman’s terms, tweaking the content and code ("meta data”) of your site, and promoting it on other sites, in ways that increase your chances of getting found on Google and other search engines.

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Topics: Opinion

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